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6 Hidden Gold

Hidden Gold

Product Description
If your non-profit organization does not operate a monthly giving program, Hidden Gold will tell you everything you need to know to get one started. If you organization already has a monthly giving program, you’re bound to gain new insights about a topic that most non-profits discuss only behind closed doors. Monthly giving appeals to younger donors, who find it convenient and easy. But it also appeals to older donors, who tend to live on a budget. Regardless of their age, monthly donors are far more likely to leave bequests than are occasional or even reliable annual donors. This welcome and overdue book offers you valuable monthly giving lessons from around the world.

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6 Comments »

  1. Urian says:

    5.0 out of 5 stars
    The keys to fundraising success
    Harvey McKinnon’s brilliant book literally delivers what it says on the cover. If you haven’t got a monthly giving proposition you’re already well behind, but this book will…

  2. Anonymous says:

    THIS IS A FABULOUS RESOURCE THAT tells all. I came away convinced that monthly giving will be successful for almost any non-profit. Perhaps more importantly, if a non-profit doesn’t embrace this form of giving they will be losing dollars and donors to competitors. There are many wonderful examples and probably hundreds of useful ideas. The writing style is easy to understand, often quite witty, a rarity in martketing and fundraising books, and there’s a perfect balance between practical tips and creative options. One of the best fundraising books I own, and I own a lot of them. It will be considered a fundraising classic.

  3. Acton says:

    5.0 out of 5 stars
    The keys to fundraising success
    Harvey McKinnon’s brilliant book literally delivers what it says on the cover. If you don’t already have a monthly giving proposition you’re already behind, but this book will…

  4. Maclean says:

    The only question you need ask yourself is: Could my nonprofit prosper if it had a monthly, assured flow of gifts? Author Harvey McKinnon — one of the world’s more successful fundraisers and a pioneer who has established successful monthly-giving programs in organizations large and small, national and local — provides reader-friendly, step-by-step instructions to help you mine the hidden gold in monthly donations. Practical, comprehensive, with excellent examples. Everything a how-to book should be.

  5. Ulani says:

    5.0 out of 5 stars
    HIDDEN GOLD IS REAL GOLD
    THIS IS A FABULOUS RESOURCE THAT tells all. I came away convinced that monthly giving will be successful for almost any non-profit.

  6. Galiena says:

    I have dozens of how-to books on my shelves, for fund raising and marketing communications. Maybe 6 of them are imperishably valuable: quick, sensible, well-written, and backed by lots of experience. Harvey’s new book is among that chosen few. I didn’t know what monthly giving programs were and I’d never heard of Harvey McKinnon before a Canadian fund raiser I met at a conference started praising Harvey to the stars. The fellow was right! This book is perfect: practical, illustrated with examples from organizations of all sizes, clearly written, wise. I don’t even do monthly giving (although I have clients who might). I still loved reading this book. You won’t be disappointed.

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